WD-40 Company

WDFC Basic Materials Q3 2025

WD-40 Company, a global marketing organization based in San Diego, specializes in developing and selling products for solving maintenance issues in workshops, factories, and homes worldwide. The company’s core product line includes the WD-40 Multi-Use Product and WD-40 Specialist, which are essential in many households and industries.

In the third quarter of fiscal year 2025, WD-40 Company reported net sales of $156.9 million, a 1% increase compared to $155.0 million in the prior year. The sales performance reflects a record sales quarter for the company. Net sales of maintenance products reached $150.4 million, representing a 2% increase year-over-year. Year-to-date, net sales in maintenance products totaled $435.2 million, marking a 6% increase.

The Americas segment generated $78.2 million in net sales, a 4% increase year-over-year, with maintenance product sales contributing $75 million, also up 4%. Sales of the WD-40 Multi-Use Product specifically increased 7% in the United States, driven by heightened promotional activity. EIMEA segment sales saw a 5% decline to $56.7 million, primarily due to a 6% drop in WD-40 Multi-Use Product sales stemming from reduced volumes, particularly in Turkey and the Middle East. In contrast, the Asia-Pacific segment reported a 7% increase in sales to $22.0 million, propelled by a 9% increase in maintenance product sales.

WD-40 Company’s gross margin expanded to 56.2% in the third quarter from 53.1% in the prior year, an improvement of 310 basis points. This increase was attributed to higher average selling prices, lower specialty chemical costs, and reduced can costs. Year-to-date gross margin reached 55.2%, aligning with the company’s long-term goal of 55% to 56%.

Operational expenses rose to $51.5 million, up 13% from the prior year, influenced by increased employee-related costs. Advertising and promotional expenses remained stable at $9.2 million, accounting for 5.8% of total net sales, down from 6.0% the previous year.

Operating income for the quarter was $27.4 million, a 1% increase from $27.1 million a year prior. Net income grew by 6% to $21.0 million, while diluted earnings per share improved 5% to $1.54 from $1.46 in the comparable prior-year quarter.

Additionally, the company has updated its fiscal year 2025 guidance. Projected net sales growth has been narrowed to a range of 6% to 9% with total sales estimates between $600 million and $620 million. Full-year gross margin expectations remain between 55% and 56%. Operating income projections have been raised to between $96 million and $101 million, indicating a growth of 7% to 12% from the previous year. Diluted earnings per share guidance is now estimated to be between $5.30 and $5.60, up from previous expectations, reflecting growth of 12% to 18% over pro forma results.

The company’s financial position remains robust, with cash flows from operations amounting to $35 million in the quarter, facilitating continued investments in stockholder returns, including a regular quarterly dividend of $0.94 per share and ongoing share repurchases.